Brad Jashinsky’s Blog
Marketing + Technology + Entertainment

Welcome to Brad Jashinsky’s blog at the intersection of marketing and technology.  A resource of marketing, digital marketing and retail industry insights and stories. I am currently a Director Analyst at Gartner, a leading research and consulting firm, where I cover loyalty programs and digital marketing strategy for retail and travel & hospitality brands.

Before joining Gartner, I drove successful business results through industry-leading marketing campaigns for companies in the entertainment, tourism, and technology industries, including John’s Incredible Pizza, the Knott’s Berry Farm theme park resort and Razer, the leading lifestyle consumer electronics brand for gamers. The postings on this site are my own and do not necessarily reflect the views of my employers.

Recent Blog Posts

• The Future of Retail and Malls In the United States
  What is the future of retail and malls in the United States? With Amazon and online shopping growing, where does that leave physical retailers and all of the real estate they have traditionally occupied? What shops, attractions, and new experiences will fill the millions of square feet of empty retail space at malls and shopping…
• Amazon Advertising Key Insights from Amazon AdCon Conference
  This past October, I had the opportunity to attend the first Amazon Advertising conference, Amazon AdCon. The event brought together over 400 Amazon advertisers with dozens of Amazon Advertising’s employees. The intensive two-day conference in Seattle where we learned about the present and future of Amazon’s platform. Amazon Advertising has experienced exponential growth over the past…
• Marketing Thought Leader – Becoming and Staying A Marketing Thought Leader
  Do you ever fear falling behind in your marketing knowledge? I know I do, especially as the rate of change continues to accelerate. It feels like there is a new ad platform or trend that pops up every day. How do you stay ahead and continue to be a marketing thought leader throughout your career?…
• Story Brand – Podcast with “Follow The Story” Author Scott Swenson
  The importance of building a story brand and including narrative into marketing campaigns has been discussed for decades. The idea has made a resurgence recently and is more important than ever to stand out in a world that is full of ever increasing noise. I recently had the opportunity to interview Scott Swenson about his…
• Keeping Up With Marketing Trends
  The good and bad part about marketing, especially digital marketing, is every time I begin to feel comfortable with my knowledge of the latest marketing trends, the entire industry seems to change. Although that can be frustrating, it also keeps me energized and focused on continued education. Since I started my career 15 years ago,…