About Brad Jashinsky
Brad Jashinsky has spent much of his career at the intersection of marketing, technology, and theme parks. Since January 2017, Brad has been the Manager, Digital Marketing for the Knott’s Berry Farm Resort, including the Knott’s Berry Farm theme park, Knott’s Soak City Water Park and the Knott’s Berry Farm Hotel. In this role, he oversees the resort’s digital strategy including social media accounts, websites, mobile app, and digital advertising campaigns. From June 2014 to December 2016, Brad was the Representative, Digital Marketing for the Knott’s Berry Farm Resort. During that time, he was part of the Knott’s team that helped propel the theme park to its highest attendance in history in 2014, 2015 and then again in 2016.
Previously, Brad was the Digital Marketing Manager at Summertime Entertainment, where he oversaw the development of the digital components of the $70 million dollar Legends of Oz animated film franchise, including apps, a virtual world game, social media sites and ad buying. Brad has had the great opportunity to work in many marketing and technical roles throughout the entertainment and technology industries over the last decade including positions at Six Flags, Midway Games, Technicolor and ProTechnology, an Adobe Enterprise Partner. His specialties include digital marketing project management, e-commerce conversion optimization, email marketing A/B testing, social media content creation, website analytics analysis and digital ad buying.