About Brad Jashinsky
I have spent my career at the intersection of marketing and technology. Since January 2017, I have been the Digital Marketing Manager for the Knott’s Berry Farm Resort, including the Knott’s Berry Farm theme park, Knott’s Soak City Water Park and the Knott’s Berry Farm Hotel. In this role, I oversee the resort’s digital strategy including social media accounts, websites, mobile app, and digital advertising campaigns. From June 2014 to December 2016, I was the Digital Marketing Representative for the Knott’s Berry Farm Resort. During that time, I was part of the Knott’s team that helped propel the theme park to its highest attendance in history in 2014, 2015 and then again in 2016.
Previously, I was the Digital Marketing Manager at Summertime Entertainment, where I oversaw the development of the digital components of the $70 million dollar Legends of Oz animated film franchise, including apps, a virtual world game, social media sites and ad buying. I have had the opportunity to work in many marketing and technical roles throughout the entertainment and technology industries over the last decade including positions at Six Flags, Midway Games, Technicolor and ProTechnology, an Adobe Enterprise Partner. My specialties include digital marketing project management, e-commerce conversion optimization, email marketing A/B testing, social media content creation, website analytics analysis and digital ad buying.