How Cedar Fair’s Amusement Parks Compare By Revenue and Attendance

In today’s post, I take a closer look at how the different parks in the Cedar Fair chain contribute to the company’s overall revenue and EBITDA. As both a fan and member of the amusement park/theme park industry, I am always searching for ways to learn more about the many incredible companies that operate parks all over the world. Although I enjoy putting on my “fan hat” from time-to-time to read  speculation and theories about new rides, I find the most interesting insights come from looking at each business holistically. At the end of the day every park is a business, a fun business, but still a business that is best understood by analyzing it through such a lenses.

There are very few resources to turn to for coverage and data about the inner workings of the industry. The Global Attractions and Attendance Report compiled by the Themed Entertainment Association (TEA) and AECOM is one of the best resources available. Unfortunately, even that report relies on unofficial guesstimates and is considered by many in the industry, including myself, to be directionally, but not completely accurate. The most accurate sources of information are the earnings calls, SEC filings and investor presentations that the major public companies in the amusement park industry release on a quarterly basis. Unfortunately, public companies only release tidbits of financial information that typically focus on the overall company and not specific parks or areas of the business. Large conglomerates such as Disney and Comcast provide less data as the theme park business only accounts for one part of their overall companies. On rare occasions, companies will provide more insightful and complete information about how their business operates at the park level.

Cedar Fair 2017 Map of Parks from FunForward Presentation

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Behind-The-Scenes Of Shanghai Disneyland’s Pirates of the Caribbean

Pirates of the Caribbean Battle for the Sunken Treasure At Shanghai Disneyland

One of my favorite theme park industry events is the annual Themed Entertainment Association’s Summit (AKA TEA Summit). The TEA celebrates the themed entertainment industry’s greatest achievements from the past year by bestowing THEA awards to the most prestigious new projects and attractions from all over the world. The award recipients are invited to share the story of the development and construction of each project. This year, Shanghai Disneyland received numerous awards, including best attraction for the jaw-dropping new Pirates of the Caribbean: Battle for Sunken Treasure. The Disney Imagineering team that worked on the attraction shared behind-the-scenes information and fun facts about the project’s development and construction:

  • A gigantic traditional model of the ride was created to help pitch the attraction. The team credits the model with helping Disney executives visualize the concept and approve construction.
  • The decision to base the entire attraction about the Pirates of the Caribbean film franchise was made because of the huge popularity of the movies in China.
  • The “big idea” of the pitch was the giant battle between the two boats that surrounds guests using mixed media.
Shanghai Disneyland Pirates of the Caribbean Boat Battle
Shanghai Disneyland Pirates of the Caribbean Boat Battle © Disney