Creating The 2016 Ad Campaign For Knott’s Merry Farm
It’s December 17, 2015, about 66 degrees, on a beautiful fall morning in Southern California, and the Christmas season is in full swing around Knott’s Merry Farm. There are gorgeous decorations carefully placed about the park, over a dozen live shows being performed throughout and dozens of festive treats just tempting me to break my New Year’s Resolution before I even have a chance to make it. Despite the fun in the park, I am huddled backstage in a most peculiar place, the Paranormal Inc. maze where it’s “snowing” inside, working on next year’s Knott’s Merry Farm ad campaign.
You Have To Spend Money To Make Money
The saying “You have to spend money to make money” has been shown to be true over and over again in the amusement park industry. A common question that is posed by both analysts, fans, financial advisors and shareholders is what new ride is coming next to the parks. Fans are excited to experience brand new rides and attractions while analysts, financial advisors and shareholders are worried about how much companies are spending on capital expenditures (capex) every year. Unlike companies in some industries, it’s impossible for an amusement park or theme park to be able to thrive without continued reinvestment. Some companies in other industries, for example In-N-Out, can continue to grow for years without changing their offerings, but that strategy simply doesn’t work in the amusement industry where guests need new motivations to turn off Netflix and head to the park. Let’s take a look at how much the two leading regional amusement park chains, Cedar Fair and Six Flags, have been spending annually.
Great Moments With Mr. Lincoln
For years now, I have had this strange looking animatronic hand from Disneyland’s “Great Moments With Mr. Lincoln” attraction sitting on my desk at home. Read on for the story of how I came into possession of the unique item and how you could have the opportunity to own the one of a kind piece.