Keeping Up With Marketing Trends

The good and bad part about marketing, especially digital marketing, is every time I begin to feel comfortable with my knowledge of the latest marketing trends, the entire industry seems to change. Although that can be frustrating, it also keeps me energized and focused on continued education. Since I started my career 15 years ago, trends have come and gone, and even come back again. The past few years have seen the biggest changes as digital marketing spends have begun to eclipse traditional marketing.

There’s a delicate balance between wasting your time chasing the latest trends and ignoring the future altogether. I have seen great marketers needlessly pivot from one fad to another, abandoning their strategy, and driving their teams crazy in the process. I have also seen the opposite, companies and individuals, ignoring industry progress and keeping their heads in the sand until the world passes them by. My preferred approach is the one utilized by companies including Coca-Cola and Leo Burnett; continued experimentation through trial and error using 10% of my annual budget to test out new media partners, strategies, and technology.

Marketing Trends

Below are a few of the resources I utilize to keep up with the latest marketing trends.

Email Newsletters

Subscribing to marketing newsletters is my favorite way to quickly follow the latest marketing news. They provide a curated sample of industry headlines that you scan through in a matter of minutes. Unlike social media, you can read them in a distraction free environment and not worry about going down a rabbit-hole of Internet surfing.

Digiday Newsletters (Retail Briefing and Marketing Newsletter)
Wall Street Journal’s CMO Today

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Experiential Marketing Opportunities and Pitfalls Podcast Episode

Experiential marketing experiences are increasing in number and complexity. Some experimental marketing campaigns are nearly identical to paying attractions like pop-up museums, haunted houses, festivals, and carnival walkthroughs. How can the attractions industry and other types of companies use experiential activations to drive brand awareness, connect with consumers, and ultimately drive sales? Philip and I discussed the opportunities of this burgeoning medium in episode 29 of the “Marketing Your Attraction” podcast.

Experiential Marketing Podcast

Have you taken part in a great marketing activation or experiential experience that we didn’t discuss on the show? Please share your thoughts and experiences in the comments. We are particularly interested in examples of theme parks, amusement parks, museums, and other types of attractions utilizing this type of marketing for discussion in a future episode.

Experiential Marketing Example Razer Tour
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