I wrote this article about creating memorable moments for the June 2018 edition of Seasonal Entertainment Source (A free industry magazine for professionals in the seasonal attraction industry).

Create Memorable Moments – Elevate Moments At Your Attraction Into Memories

The most successful attractions in the industry are able to create memorable moments that frequently become lifetime memories for guests. What’s the special alchemy for turning memorable moments into lifetime memories? Prolific business writers Chip and Dan Heath explore this question in their latest book “The Power of Moments: Why Certain Experiences Have Extraordinary Impact”. This article combines research with my real-world examples from the attractions industry.

Elevation

One of the main methods the writers recommend for crafting these types of moments is called elevation. Elevation refers to experiences that rise above the routine to make you feel engaged, joyful, or motivated. Elevation is a natural component for attractions to lean into. Picture a heart monitor and imagine the jagged line on the monitor as your customer’s journey at your attraction throughout the day. So, how can you take your guests’ natural peaks and elevate the highlights of their day even higher? Attractions can raise elevation and create more memorable moments by boosting sensory appeal, raising the stakes, and breaking the script. Continue reading →