Creating The 2016 Ad Campaign For Knott’s Merry Farm

Creating The 2016 Ad Campaign For Knott’s Merry Farm

It’s December 17, 2015, about 66 degrees, on a beautiful¬†fall morning in Southern California, and the Christmas season is in full swing around Knott’s Merry Farm. There are gorgeous decorations carefully placed about the park, over a dozen live shows being performed throughout and dozens of festive treats just tempting me to¬†break my New Year’s Resolution before I even have a chance to make it. Despite the fun in the park, I am huddled backstage in a most peculiar place, the Paranormal Inc. maze where it’s “snowing” inside, working on next year’s Knott’s Merry Farm ad campaign.

ad campaign billboard merry farm brad jashinsky

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Voyage to the Iron Reef – Behind the Scenes of Marketing A 4-D Ride

Voyage to the Iron Reef, the new interactive 4-D ride at Knott’s Berry Farm, opened to great fanfare on May 15, 2015. The entire Knott’s team breathed a big sigh of relief that day. Hundreds of people had collectively spent thousands of hours designing, constructing, marketing, opening and operating one of the biggest attractions in park history.

Iron Reef porthole logo - no Knott's Small

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