GoPro Odyssey 360 Camera + BuzzFeed + Xcelerator
In November, Knott’s Berry Farm teamed up with BuzzFeed to film the first-ever professionally produced 360 degree POV video of Xcelerator. We had collaborated a number of times before with the great folks at BuzzFeed. Our first collaboration was in 2015 when they covered their favorite food dishes from the Knott’s Boysenberry Festival. The relationship with BuzzFeed began with a pitch to them from our publicist in 2015 and has continued since then. The Xcelerator 360 degree project began with an email pitch from a BuzzFeed Video producer. Sometimes stories are pitched by us to them such as the recent Try Guys Knott’s Scary Farm Monster Makeover video and like in this instance, sometimes BuzzFeed pitches us a story idea. Through a partnership with YouTube, BuzzFeed Video was provided use of the exclusive GoPro Odyssey 360 degree camera rig. The BuzzFeed team was tasked with brainstorming different ways to best utilize the $10,000+ camera. One of their producers suggested filming members of their team riding a thrilling roller coaster for the first. The GoPro Odyssey packs 16 synchronized HERO4 Black cameras into an all-in-one rig that’s capable of capturing content in stunning 8K 30 FPS video. The footage from every GoPro is then uploaded to the Jump assembler program to create the final video.