The Fun Bun
The Fun Bun almost never happened.
The new pastry creation was amazing. Warm. Sweet. Gooey. Delicious. One-of-A-Kind. It honored and continued Knott’s Berry Farm’s nearly century long culinary legacy, started by the boysenberry and Mrs. Knott’s Chicken Dinner Restaurant. The creation of the delicious combination of a cinnamon roll, boysenberry, funnel cake and a little magic was led by Chef Reuben, and supported by the culinary team. The culinary team called it a “Deep Fried Cinnamon Bun”, which was true, but didn’t provide the proper reverence to this fantastic new treat debuting at the Knott’s Boysenberry Festival in 2015.
Enter Knott’s Publicist Leidy Arévalo. She was the brainchild of the name Fun Bun. Fun Bun is one of those great names that seems obvious in retrospect. A shortened combination of the words “funnel” and “cinnamon bun.” There was a lot of resistance from the culinary team and park management to the new name. Like most businesses, the park had never used anything but straightforward names to describe all of our food offerings. The debate centered around concerns about whether the name set the right expectations for guests. Would guests know what the new dessert was and would they be curious enough to try it? Leidy persuaded the team to give the name a chance.