Marketing Thought Leader – Becoming and Staying A Marketing Thought Leader

Do you ever fear falling behind in your marketing knowledge? I know I do, especially as the rate of change continues to accelerate. It feels like there is a new ad platform or trend that pops up every day. How do you stay ahead and continue to be a marketing thought leader throughout your career? I recently shared the system I use during my presentation at the AMA Marketing Tech Summit at UC Irvine.

Marketing Thought Leader Brad Jashinsky Presentation
Photo by Pam Wheeler from pbshoots.

P.L.A.N. Repeat is the nickname of the system I created to stay on top of marketing trends and become a marketing thought leader.

  • Prepare – List out your short and long term goals.
  • Learn – Stay up-to-date on the latest trends and tools.
  • Advertise – Broadcast your knowledge and others too.
  • Network – Become part of the community.
  •  Repeat – Continue to set goals and deadlines.

Throughout my career, I have reserved at least one a day month to update my portfolio and reflect on what I learned during the previous 30 days. One of my New Year resolutions was to double-down on learning and participate more in the Orange County marketing community. I have been attending at least two marketing events a month, hosting a podcast, and taking classes through LinkedIn and other learning platforms. Having a plan in place and making space for continued learning is critical. I can’t stress enough the importance of setting calendar reminders to conduct weekly or even monthly accountability check-ins.

Below are all of the slides that I shared during my presentation that describe the system in more detail. I also cover my specific goals and how I am putting my system to the test.

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Now it’s your turn to tell me how I can improve my system. How do you learn? How are you sharing your knowledge and connecting with others? Please leave your ideas in the comments.