Voyage to the Iron Reef – Behind the Scenes of Marketing A 4-D Ride
Voyage to the Iron Reef, the new interactive 4-D ride at Knott’s Berry Farm, opened to great fanfare on May 15, 2015. The entire Knott’s team breathed a big sigh of relief that day. Hundreds of people had collectively spent thousands of hours designing, constructing, marketing, opening and operating one of the biggest attractions in park history.
