Voyage to the Iron Reef – Behind the Scenes of Marketing A 4-D Ride

Voyage to the Iron Reef, the new interactive 4-D ride at Knott’s Berry Farm, opened to great fanfare on May 15, 2015. The entire Knott’s team breathed a big sigh of relief that day. Hundreds of people had collectively spent thousands of hours designing, constructing, marketing, opening and operating one of the biggest attractions in park history.

Iron Reef porthole logo - no Knott's Small

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